02 / CULTURE & IP

Korean stories.
Global possibilities.

Investment in animation, film and TV drama. Merchandise that connects fans with the stories they love.

Discuss a Partnership ↗
STORIES
BEYOND
BORDERS.
EXHIBITIONS / EXPERIENCES / IP
WITHUSTMAKE IT
HAPPEN.
CULTURE & IP

Illustrative composition · Exhibitions & merchandise

OUR CULTURAL BUSINESS

From an idea to
something people experience.

WITHUST launched its Culture & IP business in 2023 with K-pop merchandise. Today, we invest in animation, film and TV drama projects and develop related merchandise, alongside exhibitions and international partnerships.

01

Content Investment & Exhibitions

Investment in animation, film and TV drama projects, alongside exhibitions built around cultural content and IP.

  • Animation, film and TV drama investment
  • Exhibition planning and operations
  • Project and partner coordination
02

Merchandise

K-pop merchandise and products based on animation, film and TV drama IP, from development and production to distribution.

  • Product and packaging development
  • Sampling and production coordination
  • Supplier and delivery management
03

Global Partnerships

Connect content, production and commercial partners to take cultural projects into overseas markets.

  • International sourcing
  • Retail and distribution partnerships
  • Cross-border project coordination

CURRENT REFERENCE / JAPAN 2026

Tokyo exhibition
project.

Our ongoing Tokyo project combines an IP exhibition with sales of anime IP merchandise.

Ask about our exhibition work ↗

LocationTokyo, Japan

Status In progress

Reference valueUS$400,000

For additional project information and partnership discussions, contact our head office.

START WITH YOUR BRIEF

A partnership begins
with a clear scope.

01 IP or project concept

02 Target market and audience

03 Investment, exhibition or merchandise scope

04 Launch window and commercial goals

Whether you represent an IP owner, an exhibition organizer or a retail partner, tell us what you are planning and where you need support.

START WITH A CONVERSATION

Let’s connect the right partners.

Share your market, project scope and launch plans.

Discuss a Partnership